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Link building and outreach

How to make content that other sites link to, and how to ask them for the link.

Link Building Outreach: Find Sites, Write the Email, and Earn the Link Link building outreach means asking a website to link to one of your pages. How to find the right pages, write a short email and check the link once it is live. Read the article
Resource Pages for Link Building: Build One and Get Listed on Others A resource page collects useful links about one topic. How to build one on your own site, and how to get your page listed on other sites' resource pages. Read How to Write a Case Study That Wins Customers and Earns Links A case study tells how one customer solved a problem with your product. Pick a story that answers a buyer's question, and give other sites numbers to cite. Read Curated Content: Build a Resource Page People Want to Cite A curated page collects the best resources on one subject and says what each is good for. Check every entry, and plan how you'll keep the page current. Read How to Write a How-To Guide That Ranks and Gets Linked A good how-to guide helps readers finish one task. Pick a task that other guides explain badly, and test every step yourself before you publish. Read What Is a Pillar Page? How to Plan One for SEO and Links A pillar page covers a broad topic and links to a detailed page on each part. Plan the whole set of pages first, then work out why anyone would cite the pillar. Read How to Write an Ultimate Guide Other Sites Want to Link To An ultimate guide gets links when it offers something other pages on the topic don't. Find out why sites link to similar guides, then add what they're missing. Read Expert Roundups: How to Run One That Still Earns Links An expert roundup collects practitioners' answers to one question. Featuring people doesn't earn links on its own. The page needs findings other sites can use. Read How to Make an Infographic Sites Will Embed and Link To Many sites embed an infographic without linking to its source. Start with a finding editors can use, and make it easy for them to credit you. Read How to Write an Event Recap People Want to Read and Share A good event recap picks the moments that mattered instead of retelling the agenda. Write it for one kind of reader and lead with what they'd want to know. Read Blog Interviews: How to Find Guests, Ask Good Questions, and Get Shared A blog interview puts a guest's firsthand knowledge on your site. Choose the guest for what they can explain, and ask for examples, not general advice. Read Controversial Content: How to Take a Strong Position Without Burning Your Brand A strong opinion can make an article stand out, but it can also put off customers and partners. Take a position your business can defend, and argue it fairly. Read Curated Rankings: How to Publish a Ranked List That Earns Links A ranked list earns links when readers can see how each entry got its place. Publish your criteria with the results, and don't sell places in the list. Read Tangential Content: How to Earn Links From Neighboring Niches Tangential content covers a topic next to your own, so you can pitch sites outside your niche. It still has to connect to your business and your customers. Read Surprising Content: How Unexpected Data and Stories Earn Links A surprising finding gets attention, but sites only link to it when they can check it. Test something people believe, and publish the method with the result. Read

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