PR outreach for press, podcasts and partners
Send each pitch from your own mailbox. The replies wait in one inbox, next to what you sent to that person before.
- Free plan
- Sends from your own mailbox
- No credit card
How PR and partnership outreach works
Set a goal for the campaign, like Press coverage or Partnerships. When it works, you mark the prospect as Story published or Partner signed.
Build your list
Search Google for blogs and podcasts in your field, or upload the media list you already have. Add single contacts by hand.
A finder can watch RSS feeds and add new sources when they post.
- Each website is added once per project
- Your own fields, like Beat or Audience
Write each pitch yourself, if you want
In a personal campaign there is no template. You write each email yourself and can attach your press kit.
If nobody replies, VIPOutreach reminds you after 7 days, or after the number of days you set.
Or send the same story to a longer list
For a bigger list, write the first email and the follow-ups once. For each prospect you can add what you read and why you're writing to them, and the email uses it.
Follow-ups stop when someone replies.
Keep track of each relationship
Replies land in Mail. Each person and each company has a page with your emails and their replies, and the calls you logged.
For a partnership with money involved, track it as a deal with a monthly or one-off value.
Questions about PR outreach
Can I attach a press kit?
Yes, in a personal campaign. Each email gets a copy of the files you add to the campaign, and you can remove or add a file for one email.
Can I pitch podcasts?
Yes. Pick Something else as the campaign goal and name what counts as a win, like Episode booked. Find the shows with a Google search or upload your own list.
Will journalists see tracking pixels or footers?
Not unless you turn them on. Open tracking is off by default, and you choose for each campaign whether the email ends with nothing, a reply line or an unsubscribe link.
Can I see everything we ever sent to one journalist?
Yes. Each person has a page with your emails and their replies, across your projects and the mailboxes you can read. Logged calls and tasks are on it as well.
Ready to send your first pitch?
The Free plan includes one mailbox and one project, with no end date.