Create a Resource Page to Attract Backlinks
A resource page is a page that lists all sorts of helpful resources around a particular topic. The idea is to create a go-to resource so that readers can find the best resources quickly.
One obvious and very effective approach is to provide an overview of resources you use yourself. This can be software, for example, but also physical products that you use for something specific. Visitors love this kind of behind-the-scenes insight.
A musician could present his instruments and recording software. A craftsman his tools and so on.
Anyway, these have to be real-life examples of what exactly is being used. This sort of genuine tips, examples and experiences appeal to readers, build trust and thus generate greater returns. For me, the most important point is that by providing these kinds of recommendations, you increase the trust among your readers. This requires, however, that you actually use these products yourself, because only then can you convincingly describe how you use them and why.
This can all be accomplished with a resource page, where you present the products you use yourself. Which is authentic and credible. Should you want to cover a topic that you can’t write about personally, you can always invite a guest author to present their own resources.
Content curation refers to the collection and presentation of content available on the Internet for others. Which is why this method plays a major role in the course of a content marketing strategy: With content curation, even small teams can constantly publish content without always having to create all of it in-house. The added value is created by selecting the content, adding relevant comments and putting it into context.
The focus is on one central idea: What is of interest to the reader? People are quick to place their own interests above those of the readership. But in fact, the target audience’s interest should be the deciding factor in every piece of content.
Some suggestions for curated content:
- Educational Resources: educational resources provide an annotated overview of learning contents or learning materials on a particular topic.
- Event Resources: an Event Resource page provides an overview of everything that might be important for an upcoming event.
- Blog List: Curated lists of the best blogs on a topic are also very popular.
Edit and don’t just cite
Curating means not only compiling, but also editing things. This is for two reasons: First, readers get more than a mere link on the screen. After all, anyone can perform a search on their own with the help of any search engine. Comments, comparisons and additions by the curator add value. On the other hand, adding your own content is important for your own Google ranking. That’s why it’s important that you always put unique content next to the shared content.
Here’s a few examples what a typical resource page looks like.
That page curates and links to third-party resources about design:
This tools resource page lists all the tools the author knows and uses:
Everyone’s favorite list of the best blogs always works. Here is its SEO edition:
A good example for an event resource page is Patreon’s SXSW Survival Guide:
And here’s what an educational resource page could look like: